Once upon a time a local business would put a small ad in the Yellow Pages and in the local paper. With a bit of patience clients would come knocking on the door and business would pick up nicely.
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Those days are unfortunately over. If someone is looking for a product or service, the internet is the first place they go.
WHAT IS LOCAL SEO?
You know how effective Local SEO practices are for gaining search engine ranking and ultimately growing your business. You can do more however by utilising local SEO.
Maybe you’ve never looked into advertising locally but it’s actually the most efficient local business internet marketing strategy.
It is extremely effective to invest in local SEO services to get business in your community. With Local SEO, you can promote your services or product to local customers at the very moment they’re looking for your type of business, it may even help you to rise to the top of the organic search rankings. SEO local maximises the use of search engines like Google as well as business directories like Yelp, Superpages and TouchLocal.
HOW WILL OUR LOCAL SEO SERVICES HELP YOUR LOCAL BUSINESS?
Any local business, from plumbers and builders to florists and accountants are capable of using local business marketing to help with their business.
The local competition may already be using local SEO services in London. That probably means that you’re getting less business while they gain business.
To stay competitive, it’s important to have a local SEO strategy. Probably the biggest gain from being on a local page is your company is exposed at the moment a potential customer needs your service.
Local SEO limits the competition thereby giving the local businesses higher chances of conversion. If you own a business targeting the local customers of South London, you may want to be found on the first page when someone is looking for your services in Croydon.
This is possible only by implementing an effective Local SEO strategy.
How is Local SEO different from Organic SEO?
SEO is an ever-growing practice but there are some basic distinctions that exist between SEO local and Organic SEO. Local business internet marketing holds a geographical aspect to it that organic SEO doesn’t.
So a UK local SEO expert will spend more time building signals of relevance around a brick-and-mortar business. Organic SEO can be of use to improve rankings and increase traffic for brick-and-mortar sites as well as any other business online.
With local SEO, citations are more important. While they are nothing more than references to your company information, NAP which is a name, address and phone number are found on a local page like Yelp or Yahoo. You gain more relevance and validity through the eyes of search engines.
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